OUR TEAM
Intentionally Small.
Exceptionally Strategic.
Co-Founder | Chief Marketing Officer
Jasmine is the connective force behind CoLabs. As Co-Founder and Chief Marketing Officer, she leads growth strategy, partnerships, and the relationship-building that turns ideas into real momentum.
With a background in brand marketing and strategic partnerships, Jasmine is known for building real connections that move business forward. She understands that momentum is created through trust, alignment, and action, not just strategy decks. Clear in her thinking and quick to move, she drives big ideas forward and sees them through to execution.
Her expertise spans campaign strategy, content creation, influencer marketing, event activations, lead generation, community engagement, and brand visibility. Known for opening doors and building trust, she approaches marketing as both a connector and an operator. For Jasmine, growth is built through strong strategy and even stronger relationships.
When she is not leading growth initiatives, she is spending time with her family, planning her next trip, trying a new restaurant, squeezing in a workout, or confidently taking over the karaoke mic. She thrives on connection, loves meeting new people, and moves comfortably between cultures and conversations. Habla español y conecta culturas con la misma naturalidad con la que conecta personas y marcas.
Jasmine Proaño
Co-Founder | Chief Creative Officer
Kristen leads creative at CoLabs with a steady hand and a sharp eye, shaping brands, campaigns, and digital experiences that are cohesive, strategic, and grounded in real business objectives.
An award-winning creative with a background in branding, UX, and marketing, she connects vision to execution with clarity and precision. Her philosophy is simple: beautiful design is only powerful if it works. Aesthetic without intention is decoration. The best work aligns beauty and function.
Kristen blends creative instinct with structured thinking. She sees the big picture and the smallest details, asking sharper questions and simplifying what feels complex. She cares deeply about clarity, alignment, and doing the work the right way the first time.
Outside of CoLabs, creativity doesn’t turn off. You’ll find her painting, cooking, tending her garden, crafting, or catching live music whenever she can. Curiosity and craft are not separate from her work; they inform it.