More people are using AI to research products and services before visiting a website. In this Lab Note, we explore how to make your business easier for both customers and AI to understand.

Your brand is more than a logo, website, or marketing campaign. The strongest brands are built from the inside out, starting with the employees who bring the customer experience to life every day.

AI makes it easier than ever to create, but without strategy, it is just adding to the noise. Faster content does not mean better content.