Photo of Kristen Haws Louisville, KY
Red sun with rays extending outward

Kristen Haws

Co-Founder | Chief Creative Officer

Kristen leads creative at CoLabs with a steady hand and a sharp eye, shaping brands, campaigns, and digital experiences that are cohesive, strategic, and grounded in real business objectives.

An award-winning creative with a background in branding, UX, and marketing, she connects vision to execution with clarity and precision. Her philosophy is simple: beautiful design is only powerful if it works. Aesthetic without intention is decoration. The best work aligns beauty and function.

Kristen blends creative instinct with structured thinking. She sees the big picture and the smallest details, asking sharper questions and simplifying what feels complex. She cares deeply about clarity, alignment, and doing the work the right way the first time.

Outside of CoLabs, creativity doesn’t turn off. You’ll find her painting, cooking, tending her garden, crafting, or catching live music whenever she can. Curiosity and craft are not separate from her work; they inform it.

Kristen’s Lab Notes

Two women smiling and resting their heads together at an outdoor gathering, with glasses of water on a wooden table in front of them and a background of a garden, fencing, and sunlight.
A group of four friends taking a selfie in front of a yellow and blue Alaska Railroad train, with lush green trees and blue sky in the background.
A smiling couple dressed in wedding attire taking a selfie with a cityscape background, including tall buildings and mountains.
Woman smiling while sitting inside an aircraft, wearing a gray beanie, green headphones, and a red jacket, holding a smartphone.
A woman sitting on a dock by a lake at sunset, gazing through binoculars with trees and a calm water body in the background.