Your brand imagery should do more than make your website look good. The right photos should tell people who you are, showcase the real people behind your business, and give your marketing team content they can actually use. I’m sharing why it’s worth investing in updated brand photography, plus how to plan a shoot that gives you way more than a few new headshots.

More people are using AI to research products and services before visiting a website. In this Lab Note, we explore how to make your business easier for both customers and AI to understand.