PayFWDs
Finance • B2B
How we helped PayFWDs create more aligned marketing and turn it into real business momentum.
PayFWDs partnered with CoLabs to bring more structure and momentum to their marketing. As a growing payroll and HR technology company, they needed a team that could think strategically, execute quickly, and support efforts across multiple channels.
We worked alongside their team to create a more connected and consistent approach across campaigns, partnerships, events, and digital.
The Opportunity
Marketing efforts were happening in pockets, with an opportunity to create more alignment across brand, marketing, and sales.
The focus was on building consistency, improving how PayFWDs showed up, and creating a more structured approach to campaigns, events, and lead generation.
Our Approach
We partnered closely with the PayFWDs team, embedding ourselves as an extension of their business.
By connecting strategy, creative, marketing, and events, we helped create a system that allowed them to move faster while staying aligned.
Key Initiatives
A selection of work across brand, marketing, creative, and events.
Campaign Development
We developed campaigns with clear messaging and aligned creative that could flex across email, social, digital, and sales channels.
Event Strategy & Execution
We elevated their event presence through thoughtful design, branded materials, and strategies focused on both visibility and lead generation.
Partnership Marketing
We created cohesive materials and messaging to support partnerships, helping expand reach while maintaining a consistent brand experience.
Website & Digital
We redesigned and rebuilt the PayFWDs website to better reflect their brand, improve clarity, and support lead generation. The new site was built to align with their marketing efforts, making it easier to communicate value, support campaigns, and convert visitors.
Sales Enablement
We developed materials that helped the sales team show up more consistently and communicate their value with confidence.
Results
PayFWDs gained more consistency, alignment, and momentum across their marketing efforts.
Campaigns, events, and partnerships began working together, creating a more structured and proactive approach to growth. With clearer messaging and stronger execution, their team was better equipped to generate leads, support sales conversations, and convert opportunities.
Marketing shifted from a reactive function to a more reliable driver of business development, helping PayFWDs show up more confidently, reach the right audiences, and support continued growth.
Improved engagement across website, email and social campaigns
Stronger alignment between marketing and sales efforts
More consistent brand presence across digital and in-person channels
Increased lead generation through integrated campaigns and events